MMI May 1998
OEMs Pick Up the Pace of Divesting
HP, IBM and Nokia Are Selling Five Operations
Jabil, Manufacturers' Services, SCI and Solectron Are Buying
In the span of less than a month, three large OEMs have stated they are
selling a total of five manufacturing operations. This total represents
nearly five months' worth of OEM divestitures at the 1997 rate (Feb. '98,
p. 3). Four different EMS providers are making asset purchases, and each
one is significant in its own right.
·
#On the IBM site in Charlotte, NC, IBM has agreed to sell its Electronic
Card Assembly and Test (ECAT) operations to Solectron and its fulfillment
and integration facility to Manufacturers' Services Ltd. Although both facilities
fall under the IBM Microelectronics organization, IBM attaches no significance
to the fact that the two purchases were announced within five days of each
other. A spokesman points out that each facility is involved in a different
business. Still, when these deals go through, the Charlotte site will no
longer act as an IBM-operated center for manufacturing. That's because the
site is undergoing a transition to focus more on services and solutions
as opposed to manufacturing activities.
Selling the ECAT facility also means that IBM Charlotte is leaving the contract
manufacturing business. For the last two years, the ECAT facility's EMS
business has made the MMI Top 50.
For Solectron, the ECAT acquisition brings technology and an important piece
for optimizing Solectron's supply chain on the East Coast of the U.S. Manufacturers'
Services gains the box build and distribution capabilities of the other
Charlotte plant as well as a supply site on the East Coast.
· Jabil Circuit intends to acquire the assets of a manufacturing organization
associated with Hewlett-Packard's LaserJet business. The EMS provider, which
had sat on the sidelines as competitors made deals, has now entered the
acquisition game. Not only does the deal give Jabil two sites in different
parts of the world, but it also will result in HP becoming Jabil's largest
customer in fiscal 1999.
· Two different organizations within Nokia are each selling production
assets to SCI Systems. These agreements show that Ericsson is not the only
European OEM to divest itself of multiple facilities. SCI, for its part,
gains greater penetration within Nokia and global outsourcing agreements.
While no two deals are the same, these acquisitions do share at least two
traits. In each case, the buyer is a global EMS company among the ten largest
in the world. So large OEMs continue to show a preference for putting their
manufacturing assets and people in the hands of large EMS providers. Second,
each of the four EMS providers had a prior relationship with the OEM from
which it is acquiring assets. In such deals, it helps if the OEM already
knows what to expect from the EMS provider.
Solectron To Buy IBM ECAT Plant
Solectron (Milpitas, CA) has signed agreements with IBM to acquire IBM's
Electronic Card Assembly and Test (ECAT) facility on its Charlotte, NC,
campus, where Solectron already operates a plant. Financial terms were not
disclosed. The companies plan on closing the deal after receiving government
approvals and anticipate completion within 60 days.
This purchase includes the ECAT facility's three buildings with 425,000
ft2 of total capacity, 50 acres of land, and 15 SMT lines. Solectron also
gains access to 115 IBM patents and 51 disclosures, which Solectron says
will enhance its high-end PCB assembly capabilities. As part of the deal,
Solectron will hire some 700 IBM employees.
In addition, Solectron will supply PCB assembly services to IBM in North
America for the next three years. This work includes primarily logic and
networking adapter cards for a number of IBM's high-end, midrange and personal
computing products.
Solectron has reported that this operation will contribute more revenue
than comes from its Bordeaux, France, facility. That facility generates
revenue in the range of about $400 million.
Not all the ECAT business stems from IBM work. Since 1993, the ECAT facility
has offered contract manufacturing services, and from 1995 through 1997
listed its EMS revenue at more than $100 million. IBM has never broken out
the facility's EMS revenue, and MMI was unable to get an accurate fix on
where that business stands today. Word from IBM is that internal part of
the ECAT business is much larger than the external portion.
The sale of the ECAT plant may well end up being the final chapter in IBM's
adventure in contract manufacturing. Several IBM facilities entered the
EMS market in the early '90s when IBM was dividing itself up into independent
businesses. Although MMI cannot account for all IBM sites, the Charlotte
plant appears to be the last one in North America with a discernible EMS
business.
IBM Charlotte outlasted other sites, with the exception the former IBM Toronto
site that is now Celestica, because IBM Microelectronics used the ECAT plant
to sell customers on having boards built with IBM's merchant silicon. But
IBM says that its successful merchant chip business now stands on its own,
attracting customers through chip technology. As a result, the importance
of ECAT as a means for selling merchant silicon has diminished over time.
So it comes as no surprise that IBM Microelectronics does not consider ECAT
a core business for the division. In addition, the plant's load is not as
high as it once was. As IBM has put more and more functions on a chip, fewer
and fewer cards needed to be built. One can see evidence of this trend in
the plant's employment. In March 1997, MMI listed the facility's work force
at a 2000, well above the current number that Solectron is hiring. As part
of Solectron, the ECAT plant will be in a position to take on more work.
Indeed, the Charlotte plant forms an integral part of Solectron's strategy
for the East Coast of the U.S. That strategy also includes the South Carolina
and Georgia facilities just acquired from NCR (see News, p. 8). "Our
long-term strategy is to combine the strengths of our four facilities on
the eastern seaboard of the United States so that we can create a highly
integrated and fully optimized supply chain solution for our customers,"
states Walt Wilson, president of Solectron Americas.
Solectron's North Carolina operations will form the supply chain hub for
high-volume PCB assembly. To make that happen, Solectron will integrate
the ECAT plant with its existing Charlotte facilities that total 245,000
ft2 and employ more than 1350 people. North Carolina will not only supply
its own customers, but also South Carolina, which will act as the hub for
systems design and low-volume, complex systems build, and Georgia, which
will become the center for high-volume assembly of build-to-order and configure-to-order
systems. Solectron's Massachusetts facility will focus on small-volume and
complex PCBA and prototype services.
Heading up North Carolina operations as site president will be IBM veteran
Bob Bradshaw, who will also become a Solectron VP. He serves as IBM senior
location manager in Charlotte. Bradshaw spearheaded IBM's entry into the
EMS market in 1993 and grew that business significantly, according to Solectron.
"Solectron will significantly enhance our high-end PCBA technical capabilities
through our access to IBM's intellectual property and patents for certain
PCBA manufacturing processes in the area of electrical test," states
Dr. Saeed Zohouri, Solectron's senior VP and chief technology officer. Patents
and disclosures cover bare die bonding and encapsulation; flip chip attachments;
testing of the IC; and manufacturing processes including interconnection
metallurgy, assembly equipment design and systems, test fixturing and boundary
scan methods. Solectron will also add expertise in electronic packaging
such as high-pincount column grid arrays. The company says the deal will
enhance its capabilities in both failure analysis and SMT assembly.
Manufacturers' Services To Add IBM Operation
Manufacturers' Services Ltd. (Concord, MA) has signed an agreement to acquire
IBM's fulfillment and integration operation in Charlotte, NC. The EMS provider
will lease a 250,000-ft2 box-build facility on IBM's Charlotte campus, where
Manufacturers' Services will become a neighbor of Solectron. Financial terms
were not disclosed, and the deal is due to close this month.
Also, the EMS provider has a long-term, renewable agreement with IBM to
supply IBM and IBM OEM customers from the facility. It currently manufacturers
products primarily for point-of-sale, industrial computer and finance industry
applications.
"We're pleased to operate our first site on the East Coast," says
Mac Blythe, director of marketing at Manufacturers' Services. While the
box plant will enable the EMS company to supply customers from the East
Coast of the U.S., the company already operates customer-dedicated Product
Completion Centers in Bridgewater, NJ, and Richmond, VA, as well as San
Jose, CA.
The Charlotte plant will provide advanced materials management, final assembly,
customized configuration, documentation and worldwide order fulfillment.
"We are very pleased with the strategic fit this operation offers our
customers, as they continue to outsource their build-to-order requirements,"
states Kevin Melia, president and CEO of Manufacturers' Services. "The
Charlotte operation's skilled teams and established distribution channels
complement our offerings and strengthen our global systems integration and
logistics expertise."
"It complements very well what we do in Europe at the Valencia [Spain]
facility," Blythe points out. What's more, Valencia already serves
as a fulfillment and distribution center in Europe for a certain IBM division.
Acquiring the Charlotte operation will allow Manufacturers' Services to
expand its service agreement with that division.
Is Manufacturers' Services too dependent on IBM? "IBM is a very important
customer to us, but we have a number of large customers. We've done a good
job of diversifying our customer base over the last several years,"
Blythe responds.
All of the nearly 200 IBM employees affected will join Manufacturers' Services.
Also coming over as a company VP is Herb Watkins, former senior location
manager for IBM Charlotte and current director of IBM supplier relations
and procurement training.
IBM's relationship with Manufacturers' Services began with its acquisition
of IBM's design, manufacturing and logistics operation in Valencia in 1995.
IBM says this relationship allows IBM to concentrate on providing its customers
with complete solutions.
The Charlotte deal is Manufacturers' Services' sixth acquisition since its
founding in 1994.
SCI Takes Over Nokia Plants
Nokia (Helsinki, Finland) recently signed global outsourcing agreements
with SCI Systems (Huntsville, AL), which will take over production at two
Nokia facilities in Scandinavia -- Motala, Sweden, and Johdinkuja, Oulu,
Finland. These agreements are expected to become effective this month.
SCI already builds digital set-top boxes for Nokia, based on a contract
announced last year (Oct.'97, p. 2). Expanding on that relationship with
SCI, Nokia will outsource its remaining multimedia network terminal production
in Motala. As a result, SCI will purchase production assets for a facility
that, according to Nokia, has an annual volume of one million units. Some
450 plant employees will join SCI, which will lease about 22,000 m2 (237,000
ft2) within the Motala facility. It has served as a pilot production plant
for new digital satellite TV receivers as well as manufacturing analog satellite
receivers.
Nokia Multimedia Network Terminals will focus its resources on product design
and distribution concepts, including satellite, fixed cable and terrestrial
broadcasting, application software development and marketing.
In Finland, Nokia Telecommunications has contracted SCI to build network
access products for fixed telecom networks as well as transmission cards
for base station units in mobile networks. SCI will take over production
at Nokia's 7400-m2 (80,000-ft2) Oulu factory, which currently manufacturers
these products. Leasing this space, SCI will acquire plant employees, which
number about 300, and related assets. Nokia Telecommunications will be able
to use not only the Oulu site's capacity but that of other SCI locations
worldwide.
"The target is to have strong products and strong contract manufacturing,"
says Tapio Karjalainen, VP of operations for Fixed Access Systems at Nokia
Telecommunications. "By doing this, we have more flexibility and opportunities
for growth." He reports that 20 to 40% of production for Nokia Telecommunications
is outsourced and that this portion is increasing. The Nokia unit sources
contract manufacturing both locally and globally and considers SCI a global
partner
Jabil To Acquire HP LaserJet Unit
Under a newly-signed a memorandum of understanding, Jabil Circuit (St. Petersburg,
FL) intends to buy the manufacturing assets of Hewlett-Packard's LaserJet
Solutions Group Formatter Manufacturing Organization (FMO). Jabil plans
to acquire the board assembly assets of the FMO operations in Boise, ID,
and Bergamo, Italy, and offer employment to the 600 employees of those operations.
The deal is due to close by August 31.
When acquired by Jabil, these operations will continue to supply PCB assemblies
to six HP final integration sites around the world. Jabil will lease about
70,000 ft2 in Boise and about 40,000 ft2 in Bergamo and then construct new
facilities to be finished in calendar 1999. The new facilities will be consistent
with typical Jabil facilities, which range from 110,000 to 150,000 ft2.
"We have studied many OEM factory acquisition opportunities offered
over the last several years and feel that HP's FMO operations are a remarkable
fit for us," states Thomas Sansone, president of Jabil Circuit. "With
the acquisition of these operations, we will gain an experienced and talented
manufacturing team that we believe is uniquely compatible with our culture
and values. We gain participation in the printer market as a strategic supplier
to the market leader, and we establish new manufacturing geographies in
both the Western United States and in Continental Europe." He adds
that Jabil will also acquire technology, notably specialized automation
and process-development capabilities.
"This opportunity represents our first significant acquisition,"
says Scott Brown, Jabil's VP of corporate development. "With the help
of the talented and professional team at HP, we intend to achieve a new
standard of seamless transition for this kind of manufacturing strategy
conversion."
With this transaction, Jabil expects HP to be a 25% customer in fiscal 1999.
Jabil did have a prior relationship with HP.
HP says the new relationship will allow HP to implement a more efficient
business model.
Build To Order
Part Three of a Continuing Series
Cisco Pushes Outsourcing Beyond Box Build
The second part of MMI's series on build to order showed why BTO is an up-and-coming
trend in the EMS industry (see December '97). Cisco Systems is a case in
point. The well-known networking company believes that build to order applies
not only to its internal operations but also to its manufacturing partners.
And when Cisco outsources a BTO program, the company expects its partner
to fulfill orders to Cisco customers.
"Half of our units shipped will never enter a Cisco factory by the
end of this year," says Pete Rukavina, Cisco's director of global supply
management.
For Cisco, the key valued-added steps in direct order fulfillment are adding
interface cards, downloading software, performing a system quality test
of some sort, boxing up the product, putting in the right accessories kit,
and shipping. Sounds straightforward, but how does Cisco ensure that its
EMS providers are all using the right tests?
Taking a page from its own technology book, Cisco has developed a proprietary
testing system that is network based. As a result, Cisco can plug all of
its contractors into Cisco's testing environment. "So our test is residing
at their place," explains Rukavina. Not only can Cisco download tests
over the network, it can also get quality data back.
The fulfillment site must also have access to Cisco's production control
system. That means exposure to the company's ERP network.
Increasingly, OEMs that outsource order fulfillment actually put order administration
terminals at contractor sites. "That is exactly what we do," confirms
Rukavina. This practice allows the contractor to have electronic access
to the OEM's orders while avoiding software compatibility issues.
But there is a potential drawback when OEMs bring their fulfillment systems
to the EMS provider's site. Different OEMs tend to use different fulfillment
systems. So the EMS provider may be faced with installing multiple systems.
Can order fulfillment systems be standardized some how? For that to occur,
says Rukavina, you need standard products. "PCs are about the only
thing standard enough," he adds.
Cisco outsources order fulfillment basically for two reasons. "First,
we can pull cost out. Bringing everything into the Cisco facility is more
expensive than having it done at the subcontractor. Second, this is a more
scaleable way to get more global coverage. We don't have to put a factory
in Europe, for example, to keep short lead times."
Since Cisco doesn't do a lot of building products to stock, order fulfillment
and build to order go hand in hand. But it's no cinch to build products
to order when you can't get a head start by doing some prebuild. "We
want to control costs. We're not going to initiate any prebuild activity,"
Rukavina points out. Adding to this challenge are short lead times. "Most
products are under a week lead time," he notes. As a result, Cisco
must have short cycle times, a very flexible supply chain, and crisp planning
to assure the right assemblies are delivered at the right time. These attributes
apply whether manufacturing takes place at Cisco or is outsourced.
But when order fulfillment is outsourced, the EMS provider avoids the inaccuracies
of building boards to a forecast. "They have access to actual orders
instead of a forecast stream. Their board builds can be synchronized to
customer orders as opposed to building boards by forecast," says Rukavina.
First Customer for BTO Program
A major computer OEM is on its way to becoming EFTC's first customer for
build-to-order services. The OEM has signed a letter of intent for EFTC
Services group to provide the OEM with BTO assembly services later this
year. EFTC (Denver, CO) said earlier that it had partnered with a carrier
to offer BTO services (Feb. '98, p. 8). This BTO project will take place
at EFTC Services' Memphis location, near the primary sort hub of Federal
Express.
"This letter of intent puts us ahead of schedule in rolling out our
build to order program," states Allen Braswell, president of EFTC Services.
"It demonstrates that computer companies are committed to revamping
their traditional methods of manufacturing and distribution, and our integrated
hub services model provides them with an attractive alternative." He
says his group is developing a unique approach to serving BTO customers.
EFTC does not expect to generate significant revenue from the project until
late 1998 or early 1999. The company has renovated 30,000 ft2 for BTO assembly
in Memphis. Although full BTO assembly is not yet underway, EFTC has started
preliminary work for this unnamed customer.
Analysis
Three Suppliers Move Up the Value Chain...
But Say They're Not Going All the Way
EMS companies are not the only pursuers of outsourcing business. Some large
materials suppliers also want a piece of the action, but you don't see them
competing head-to-head with the big names in the EMS industry. These suppliers
go after value-added opportunities that often do not fit the classical definition
of contract manufacturing.
This month, MMI presents three examples -- two connector companies and an
enclosure supplier -- that have developed niche strategies for their businesses
that cater to outsourcing. And these strategies all have some things in
common:
#Board assembly services are avoided or offered only in a limited way.
#Low or low-to-medium volume is the focus.
#These companies provide sub-assemblies of various kinds, but do not engage
in finished product manufacturing.
#These suppliers do not consider themselves in competition with the likes
of SCI Systems or Solectron.
#But these suppliers are expanding their value-added businesses that depend
on outsourcing.
How can a materials supplier move up the value-added chain with-out offering
volume board assembly or full box build? For the answer, let's start with
two connector companies, AMP and Berg Electronics.
AMP is putting resources behind a growing business in value-added assembly.
The company is opening an assembly plant in Hayward, CA, and plans to start
up another one in Shanghai, China, later this year. Known as AMP Packaging
Systems (APS), this assembly business operates a 200,000-ft2 plant in Round
Rock, TX, and another facility in Dublin, Ireland.
The types of products APS goes after are "generally speaking backplane,
card cage oriented products as opposed to motherboard, daughter card, single-box
solutions and products," explains Brian Patterson, AMP marketing director
for Engineered Systems Products. APS would not consider laptops, desktops,
peripheral cards or printers, for example. Nor does APS offer daughter card
assembly. About a third of APS's business is backplanes; about a third is
card-cage level assembly; and roughly a third is completed interconnect
systems without daughter boards.
"We started out in this business basically as a backplane manufacturer.
Being a connector company, it was a logical thing to do," notes Patterson.
Five to six years ago, APS started moving into card cage work, and then
in the last year or so began to manufacture on the rack level. APS also
brings to the party its ability to mix copper and fiberoptics.
APS is the manufacturing arm of the AMP CIR-PAC Group. The group also offers
design services through its other organization, AMP Circuits and Design.
Design services can be supplied alone or in concert with manufacturing.
Berg is expanding its assembly business too. But Berg's value-added strategy
has taken it in a different direction. The company assemblies Application
Specific Modules (ASMs) in its Fremont, CA, plant, which has been expanded
from about 37,000 ft2 to 50,000 ft2. ASMs consist of small, odd form factor
subassemblies that are rich in connectors that Berg likes to supply.
"We are not a contract manufacturer in the traditional sense of the
word," says Sohail Umar, director of marketing for Berg's ASM Division.
"But we do a lot of contract assembly." Berg describes the division
as a turnkey provider of specialized interconnect systems. "We're optimized
for small form factor PCBs. We're also optimized for high mix, low volume.
Because we're high mix, low volume, we don't directly compete with traditional
contract manufacturers," says Umar. The division also provides design
services including circuit design and layout and mechanical design of the
interconnect solution.
A typical product manufactured by the ASM Division is a paddleboard used
in telecom switching systems. For this device, connectors are mounted on
both ends of a PCB with active and passive components in the middle. The
division does work for companies such as Lucent Technologies, Alcatel, Hewlett-Packard,
Honeywell and Cypress Semiconductor.
Value-added assembly is also part of the strategy followed by the Technical
Environments and Enclosures segment of Applied Power (Milwaukee, WI). But
the Applied Power unit approaches outsourcing from the vantage point of
an enclosure supplier. Board assembly is not the focus. "We have some
capability in boards. It's more of an adjunct than a core strategy, more
to demonstrate technical competence. Our real strategy is around enclosures,"
says Phil Burkhart, president of Technical Environments and Enclosures.
"We're looking at it from the systems packaging end. What do we incorporate
into the package?"
Along with an enclosure, the Applied Power unit will supply such items as
connectors, cables, backplane, power supply and cooling. Boards may also
be included to serve ancillary roles such as thermal control. But Applied
Power draws the line at supplying finished products. Building a complete
box "is not our strategy," Burkhart points out. Rather, customers
perform final integration and testing in house.
Having made or announced nine acquisitions in less than two years, Applied
Power has put its enclosure business on the fast track. The company recently
announced three deals. It plans to purchase Premier Industries (Hudson,
NH), a supplier of enclosures and integration services, and Product Technology
Inc. (Irvine, CA), a provider of cable assembly and integration services.
Applied Power has also entered into a merger agreement with ZERO Corp.,
whose expertise in thermal management is a valuable commodity for Applied
Power. The company expects its total enclosure business will reach $500
million in fiscal 1999 starting in September.
This Supplier Wants To Be a Full CM
TMCI Electronics (San Jose, CA), whose subsidiaries supply enclosures, cables
and harnesses and related services among other things, tells MMI that it's
long-term goal is to be a full-service contract manufacturer.
The company recently moved a step closer to that end with its proposed acquisition
of SMA Microsystems and SMA Telecom, two Raleigh, NC-based systems integrators
for the communication and computer industries.
"If an OEM comes to us and wants us to build a product and ship it
directly to the [OEM's] customer, we're not able to do that right now,"
explains Chuck Shaw, TMCI's CFO. He adds, "We intend to be able to
do that."
At present, TMCI does not have the ability to assemble boards. But Shaw
says board assembly "is the next logical step."
The company intends to pursue its contract manufacturing goal through acquisition.
World Markets
European CMs Showing Up on MMI Radar
As the outsourcing world knows, multinational CMs from North America have
established a major presence in Europe. So it's easy to loose sight of Europe's
home-grown CMs. But they do exist, and four of them were large enough to
make the MMI Top 50 for 1997 (see March '98). Still others are appearing
on the EMS radar screen. Two such contractors have made recent moves worthy
of note.
Kyrel Oy, a CM based in Kyroskoski, Finland, plans to expand its EMS business
in France through a subsidiary called Kytronic. According to Jacques Marouani
of Electronique International, Kyrel Oy is investing 50 million francs (about
$8 million) for contract manufacturing in its Luneville site in Eastern
France. Marouani reports that Kyrel Oy is expecting to generate EMS sales
of 450 million francs (about $75 million) from the French subsidiary this
year.
Employment at the French site is expected to increase from 120 people at
present to 200 by summer. Marouani says the operation has a capacity of
25 million components per week. He reports that the French operation is
already building business telephone boxes for Alcatel.
Kytronic was set up in 1995 to pursue EMS, but along the way started manufacturing
other products such as fiberoptic panels. Today, these panels are produced
in Finland by a Kyrel Oy subsidiary. Kytronic can now put more effort into
EMS.
For 11 months in 1997, Kyrel Oy's sales amounted to $75 million, which was
not enough to qualify for the MMI Top 50 on an annual basis. The company
did make the list in 1996 with $180 million in sales. But Kyrel Oy says
it will return to the growth track this year and plans to triple its sales
for 1998. The new EMS business in France is obviously part of that plan.
Another European CM, PartnerTech, went public last year with a listing on
the Stockholm Stock Exchange. Based in Atvidaberg, Sweden, PartnerTech generated
1997 sales of SEK 542.0 million (about $69 million), up 11% from the previous
year. For 1997, net profit after appropriations and income taxes came to
SEK 8.3 million (about $1.0 million).
Averaging 537 employees last year, PartnerTech operates a plant with 387,000
ft2 of production space and three SMT lines. About 10% of sales come from
product development services, and the company employs about 50 engineers.
PartnerTech focus on four markets, of which communication and information
represents the largest at 53% of 1997 sales. Recent contracts in this segment
include radio base station products for Ericsson Radio Systems AB, a fax
machine for ITO Communication, and lottery terminals for EssNet AB. Within
the medical area, PartnerTech manufactures products such as allergy test
instruments for Pharmacia & Upjohn AB, a heart monitoring system for
Ortivus AB and mammography modules for Siemens-Elema AB. Payment systems
and security are the other markets in PartnerTech's strategy. For example,
PartnerTech builds credit card terminals for a subsidiary of ICL. The CM
sees potential for further growth primarily in communications, IT and medical
technology.
PartnerTech estimates that EMS revenues in the Swedish market totaled about
SEK 7.6 billion (about $960 million).
The company started its contract manufacturing business in 1989 when it
operated as Facit Partner. Since then, the contractor changed hands several
times before going public.
News
Solectron Growing in Brazil and Expanding into Central Europe
Closes NCR Deal
Solectron's move to Brazil last year appears to be paying off, while the
EMS provider plans to open up in a new region, Central Europe.
The company has started construction of a 300,000-ft2 facility in Sao Jose
dos Campos, Brazil, in anticipation of rapid growth there. Currently at
461 employees, the Solectron work force in Brazil is expected exceed 1500
within two years.
In addition, Solectron will build a campus in Timisoara, Romania, and expects
it be on line in the next 18 months. The new campus has the potential to
grow to 25,000 m2 (266,800 ft2) of capacity and employ more than 1500 people.
Operations there will begin this summer in a leased facility.
"With the addition of Romania, we will be able to offer our customers
a low-cost, high-volume outsourcing solution in Europe," states Dr.
Ko Nishimura, Solectron's chairman, president and CEO. "We have recently
added this capability in Mexico to serve our Americas region and Suzhou,
China, for our Asia/Pacific region. With three low-cost, high-volume manufacturing
centers, Solectron will be able to offer our multinational customers more
options to get their high-volume products to market at an accelerated pace
through an optimize supply chain."
The company says it will not transfer work to Romania from other European
sites, but will start new high-volumes programs there for European customers.
"We looked at several different locations in Central Europe before
choosing Romania," states David Kynaston, president of Solectron Europe.
"Romania offered us a well-educated and abundant work force, a sound
city infrastructure, and proximity to our Germany operation. Our strategy
is to utilize the Romania facility for high-volume production and leverage
our German and other European operations for pre- and postmanufacturing
services."
Market researcher Michael Hannon can understand Solectron's choice. "One
of the dangers of locating in one of Eastern Europe's fastest growing production
bases, such as Hungary, is wage inflation," says Hannon. "Being
located in Romania near the Hungarian border can get around this wage inflation,
and with labor costs just over 50% of Hungarian labor costs, the initial
costs are much lower anyway."
He adds, "I know there has been a lot of pressure on the global CEMs
to locate in Hungary -- near certain large, well-known OEMs. But when the
factories are built and the OEM can choose between high-cost Budapest and
a few kilometers over the Hungarian border into Romania, it may very well
be a different thing, for certain products." Hannon's company, MHM
(Ayr, Scotland), has published a report called East European EMS Manufacturing
Facility Partner and Greenfield Site Opportunities.
In Brazil, Solectron says expected growth will stem from multinational customers
seeking local manufacturing and distribution for Latin America. The company
has taken on several new projects in Brazil in addition to supplying Ericsson.
One of those is an inkjet printer program (see next article). Solectron
came to Brazil in 1997 when it acquired Ericsson's 60,000-ft2 board assembly
operation in Sao Jose dos Campos, near Sao Paulo. That original leased facility
has since been expanded to 124,000 ft2 with an SMT capacity of four lines.
The operation has also added system build capabilities.
Meanwhile, Solectron said last month that it closed its acquisition of NCR
manufacturing assets in Dublin, Ireland; Columbia, SC; and Atlanta, GA (see
Jan. '98 and April '98, p. 4). At 116,000 ft2, the Atlanta operation will
initially employ 500 people and become Solectron's build-to-order (BTO)
center for the East Coast of the U.S. Starting with 400 employees, the Columbia
facility will utilize 155,000 ft2 and offer customized systems design and
complex systems assembly services. Solectron plans to harness the capabilities
of these two facilities plus its Massachusetts plant, its existing Charlotte,
NC, facility and the IBM ECAT facility that Solectron intends to buy in
Charlotte. The strategy is to create an optimized supply chain on the East
Coast of the U.S. (see article on p. 2).
Taking up 120,000 ft2, the Irish facility will begin with 300 employees
and provide BTO, configure-to-order and complex systems assembly for Europe.
The NCR assets were valued at about $100 million.
HP To Use SCI and Solectron in Brazil
Hewlett-Packard has said it will use contract manufacturing to begin production
of inkjet printers in Brazil this month. Both SCI Systems, which operates
a facility in Campinas, Brazil, and Solectron, whose Brazilian site is in
Sao Jose dos Campos, will provide manufacturing services for production
of the HP DeskJet 692C inkjet printer. HP says the Brazilian production
contracted from the two EMS companies will initially serve the Brazilian
market.
This move is part of a regional hub manufacturing strategy followed by HP's
Consumer Products Group and already in place in Europe and Asia. The hub
strategy says that each of the group's worldwide regions should be self-sufficient
in the supply of products. In Latin America, that has not been the case.
Products for Latin America have come primarily from Asia, and to a lesser
degree from North America. An HP spokesman says that supplying products
from Asia is not the right way to go long term because the supply chain
is too long for products of this type.
According to the spokesman, using contract manufacturers in Brazil is a
small initial step toward implementing the hub strategy in the Americas.
Earlier this year, HP announced it would reduce both production and work
force at its inkjet printer site in Vancouver, WA (March '98, p. 5). The
company is not prepared to say how it will serve North America and the balance
of Latin America. But the spokesman did say that the bulk of production
in North America will be contracted. The Consumer Products Group's strategy
is to develop and stabilize new product platforms in Vancouver, and then
move them out to contract manufacturers.
The work force reduction in Vancouver is slated to take place during the
fiscal year ending Oct. 31. HP says it will need to ramp up with contract
manufacturers as it dials down internal production in North America.
Another OEM divesting assets in Finland (see article on p. 3)...If
all went as planned last month, Elcoteq Network Corp. (Lohja, Finland) acquired
a board assembly and module manufacturing operation in Vaasa, Finland, from
the Relay and Network Control Division of ABB Transmit Oy. The operation
has annual sales of about FIM 70 million. But Elcoteq has done some divesting
of its own. Earlier this year, the EMS company agreed to sell its PCB fabrication
unit, Printeq-Piirilevyt Oy, which operated at a loss in 1997. Elcoteq says
this divestiture supports its strategy of focusing on EMS.
Siemens outsources PCs...Don't overlook Taiwanese companies that
specialize in motherboards and PCs. They can be major players in the outsourcing
game. Take Acer. The Taiwan-based company will take over a motherboard and
systems plant in Augsburg, Germany, from Siemens Nixdorf. This plant can
produce 1.4 million PCs a year. Acer will manufacture desktop and portable
PCs and servers for Siemens, which will keep its PC marketing and distribution
operations. The Augsburg operation will retain about 2000 of its 2450 employees.
More expansions...Varian Associates' Tempe Electronics Center in
Tempe, AZ, has added 80,000 ft2, bringing total space at the facility to
190,000 ft2. The center, which produces up to 1800 different products each
month, now ships 80% of its output to customers outside of Varian. Plans
are to increase the work force from 600 at present to 1100 over three years.
The expansion includes an 1,800-ft2 clean room, which will house TAB (tape
automated bonding) equipment to be used in the manufacture of Varian's digital
x-ray imagers. ...Pemstar, a fast-growing CM based in Rochester, MN, just
broke ground on an 87,500-ft2 addition to one of its buildings there. When
this work is finished, the CM expects to have a total of about 230,000 ft2
in Rochester. The CM also operates in Guadalajara, Mexico, has a joint venture
in Thailand and another one proposed for Singapore, expects to start production
in China in July, and is performing due diligence for sites in Ireland and
Hungary. For Pemstar's fiscal 1998 ended in March, sales jumped to $164.7
million from $32 million the previous year. The CM was started in 1994 by
former managers from an IBM disk drive operation that was once located in
Rochester.... GET Manufacturing (Mountain View, CA, and Hong Kong) has taken
an additional 50,000 ft2 in Tijuana, Mexico, and expects to have the space
on line by the end of July.
Sidus Putting Plant in Mothballs
To Exit Distribution Business
Sidus Systems (Toronto, Canada), a CM and systems integrator, has decided
to pull the plug on its distribution business and mothball its Austin, TX,
plant. The company is reducing its North American work force by over 20%.
"Clearly, the one reason for us to mothball the facility is our orders
and production became out of sync with the infrastructure we had in place,"
says Michael Smith, CFO of Sidus. He confirms that the plant was involved
in a CompUSA program announced last year and that the program had something
to do with mothballing the plant. Under that program, Sidus was contracted
to build PCs to order for CompUSA (Dec. '97, p. 2). Smith points out that
Sidus and CompUSA remain engaged in a supplier relationship.
According to Smith, Sidus has enough capacity in its Canadian operation
to satisfy any orders it has at this time from the U.S.
It would be wrong to assume from this decision that Sidus "is backing
out of the contract manufacturing business in the U.S.," says Smith.
"In fact, we're looking at going in the opposite direction."
"We're looking to expand North American contract manufacturing,"
he declares. Indeed, the reason Sidus is getting out of distribution is
to focus more on that business, reports Smith.
Out of Sidus' fiscal 1997 sales of $219.6 million Cdn from continuing operations,
distribution accounted for $83 million Cdn . "We found it very difficult
to make any money in it," says Smith.
For fiscal Q1 ended Feb. 28, Sidus posted a loss of $8.7 million Cdn before
discontinued operations and a net loss of $15.0 million Cdn. Sales from
continuing operations were $30.3 million Cdn.
On the plus side, Sidus has signed a contract with a major U.S. direct marketing
company for the manufacture and sale of PCs and related components. This
contract is expected to generate over $60 million Cdn in revenue for the
current fiscal year, ending Nov. 30.
Last month, Howard Cohen was named president and CEO of Sidus. Most recently,
he served as president and COO of Peak Technologies Group. Al Muzar, co-founder
of Sidus, who had been chairman, CEO and acting president, announced his
retirement, but will continue as a director. John Albright, a director,
has been appointed chairman.
Laughlin-Wilt Acquires Quick-Turn House
Laughlin-Wilt Group (LWG of Beaverton, OR), a regional CM in the Northwestern
U.S., has acquired Quick Turn Assembly (QTA), a CM in Irvine, CA. Terms
were not disclosed.
This move follows the earlier news that LWG will open a 32,000-ft2 facility
in Orange County to serve Southern California (March '98, p. 7). In June,
QTA's operations will be consolidated into the new LWG facility in Lake
Forest, CA.
"With the addition of QTA to our Orange County expansion plans, we
have an immediate solid base from which to grow the business. We will continue
to serve all the current QTA customers, and we will be in a position to
offer expanded services to them and to new customers," states Joe Laughlin,
president and CEO of LWG.
QTA has 50 employees and revenue of $2 million a year. The ISO 9002-certified
operation provides customers in Orange County with quick-turn and production
services. QTA's former owners, Al Maxinoski and Laura O'Neill, will join
LWG as managers.
For the new Orange County plant, LWG will invest $2 million in equipment
and will add about 40 more employees during 1998. The total investment will
amount to $6 million over three years.
Asian crisis delivers a hit...PAGG (Milford, MA) has seen a dramatic
slowdown from Eaton, a major customer whose semiconductor equipment business
has suffered from the Asian flu. "Definitely, the Far East is having
an effect on a player like PAGG. We just followed a prudent business path
to cut back on people who were dedicated to that program," says Mike
McGrail, PAGG's VP of business development. But McGrail is optimistic about
new business, which includes SigmaData (New London, NH), a PC peripheral
upgrade firm.
Start-Up Hits Ground Running
Qualcon, an EMS start-up in Flowery Branch, GA, has been fully operational
only since January, and yet it is already producing a rather wide variety
of products. These include PC motherboards, cable modems, RF devices, an
electronic brake controller, a medical device, two telecom controllers,
a military device and point-of-sale equipment. "Our proforma called
for 1998 sales of $5 million, and we have a realistic chance of exceeding
$15 million," says Bob Bilbrough, Qualcon's founder and president.
The company is promoting its exclusive use of continuous flow manufacturing.
Cycle times average about 32 minutes. Relying on Siemens placement machines,
Qualcon reports it can change lines over from product to product in about
five minutes. Equipment includes two SMT lines, through-hole machines and
in-circuit test equipment. The CM employs 32 people in its 21,000-ft2 facility.
Qualcon estimates the total available market (cost of goods sold) in the
Southeastern U.S. at $23.55 billion in 1997, of which about $2.52 billion
was outsourced. The company further estimates that the 1997 TAM in Georgia
amounted to about $3.11 billion, with $344 million contracted out. According
to Qualcon, Georgia CMs captured about $58 million of that outsourcing.
The company says it is well-positioned to retrieve a big piece of the EMS
business that left Georgia last year.
Celestica Files for IPO
Completes Mexico Purchase
Celestica Inc. (Toronto, Canada) has filed with U.S. and Canadian authorities
for an initial public offering of subordinate voting shares with an estimated
gross value of $350 million. The proceeds will be used to prepay debt, while
remaining funds, if any, will be earmarked for general proposes.
Lead underwriters for the IPO are Morgan Stanley Dean Witter and RBC Dominion
Securities.
Meanwhile, Celestica has closed the deal to buy Lucent Technologies' facility
in Monterrey, Mexico (March '98, p. 6). The facility becomes Celestica's
first one in Mexico. The company says this move is in response to growing
customer demand for a Celestica presence in Mexico.
Concurrent with the IPO, the Celestica parent company, Celestica International
Holdings, has changed its name to Celestica Inc., while the operating company
formerly known as Celestica Inc. has been renamed Celestica North America.
Prior to completion of the offering, Celestica Holdings will merge with
its wholly-owned subsidiary, Celestica International, and the merged firm
will continue to operate as Celestica Inc.
More financial news...Jabil Circuit's (St. Petersburg, FL) stock
has begun trading on the New York Stock Exchange under the symbol JBL. The
company joins its competitors, SCI Systems and Solectron, on the Big Board....DII
Group (Niwot, CO) took an after-tax restructuring charge of $38.9 million
in Q1 ended Mar. 29 for its Orbit Semiconductor unit, which reported an
operating loss for the quarter in addition to this charge. Orbit expects
to be marginally profitable in each of the next three quarters. Excluding
this charge, DII earned net income of $6.8 million (see table). DII's contract
manufacturing unit, Dovatron International, grew Q1 sales by 77% over a
year earlier to $150.4 million. This growth reflects momentum from new customers
including Siemens Medical Systems, Mylex and Pace Micro Technology. Also,
Dovatron has ramped production for Matrox Graphics (Montreal), a large customer
that supplies graphics accelerator cards, and has won a contract from ASCOM
Business Systems, a Swiss telecom company. This win stems from DII's linked
marketing strategy. Dovatron's Q2 is expected to be flat to down slightly
versus Q1 due to some product changeovers....Flextronics International (San
Jose, CA) says the rapid growth of its March quarter primarily resulted
from new programs with customers such as Ericsson, Cisco Systems, Bay Networks,
WebTV, and Alcatel. In addition, during the quarter Flextronics began its
first program with Motorola in Asia and has increased its relationship with
Hewlett-Packard, this time in Europe. Flextronics ended its fiscal year
in March with sales of $1.113 billion, while net income was $19.9 million
after one-time charges.
EMS results from three distributors...Q1 sales at Bell Microproducts'
Quadrus Manufacturing Division (San Jose, CA) declined sequentially to $12.6
million, which resulted in a pretax loss of $2.7 million for the division.
The company's goal is to make Quadrus profitable by Q3....For Kent Electronics'
fiscal year ended March 28, con-tract manufacturing sales were up 36% over
fiscal 1997 and represented 37% of $659.4 million in company sales. The
Houston-based company says revenues from several new and substantial customers
cannot yet offset the decline in business from certain computer and semiconductor
capital equipment customers (see March '98, p. 8)....Q1 sales of Reptron
Electronics' K-Byte Manufacturing Division (Tampa, FL) increased 6% from
a year earlier to $30.5 million.
AVEX Names New CEO
Other Changes in the Offing
After a two-year search, AVEX Electronics' board has appointed Robert McIntyre
as president and CEO to replace Jack Kirker who is retiring. McIntyre had
served as COO.
The EMS provider is making other changes as well including geographic moves.
AVEX has opened a second design center, located in Dallas, TX, and plans
to add centers in San Jose, CA, and Atlanta, GA, by the end of Q3. What's
more, the company expects to have a presence in Brazil and Central Europe
by the end of the year and has studied two sites in China. AVEX is evaluating
partnerships in Brazil and says it will probably be in Brazil before reaching
Central Europe. The company has narrowed its choices in Central Europe to
the Czech Republic or Hungary.
What's more, AVEX is now entertaining the possibility of an IPO. Privately-held
J.M. Huber Corp., AVEX's parent company, recently established an AVEX Operating
Board with outside board members. One of the Operating Board's first duties
is to steer AVEX on a path to a potential IPO in the next several years
if conditions warrant. Jack Kirker will serve in the newly created position
of vice chairman of the Operating Board.
Kirker and McIntyre first met while at General Electric in Pennsylvania
and then worked together for GTE in Phoenix, AZ. Kirker again sought McIntyre's
help when he started his own succession planning. At the time, McIntyre
was president of the Subscriber Business at Scientific-Atlanta. He joined
AVEX in September 1997 as COO, a position that was created to facilitate
a smooth leadership transition. That position is no longer needed.
More changes in senior management...GET Manufacturing has named Roger
Nordby as president and CEO. He was formerly vice chairman of Packard Bell/NEC,
where he orchestrated the relocation of production from Southern California
to Sacramento, creating one of the largest facilities in the PC industry.
Before Packard Bell, Nordby was senior VP of operations for Maxtor, a disk
drive maker....Thomas Frederick has joined Altron (Wilmington, MA) as senior
VP and GM of its value-added operations. He will take charge of sales, marketing
and manufacturing of Altron's backplane, board assembly and systems products.
Frederick's experience includes IBM and Digital Equipment; at the latter,
he was a division VP and GM....Bell Microproducts has appointed Steve Petracca
executive VP of Bell Microproducts' Quadrus Manufacturing Division. Petracca
was most recently a senior VP of Radius and before that served as president
and CEO of Reply Corp., a company he founded....Pierrette Kelly, who had
been executive VP of sales and marketing at Manufacturers' Services Ltd.,
has left the company to pursue other interests. ...Ronald Guire has succeeded
Kozo Sato as chairman of the board of XeTel (Austin, TX). Guire, who has
served as a director since 1986, is executive VP and CFO of Exar Corp.,
a semiconductor house. Sato remains on the XeTel board.
Software selections for EMS... Solectron has licensed a suite of
enterprise relationship management applications from BroadVision. This software
will allow Solectron, its suppliers and customers to track orders directly
on its extranet and resolve issues such as partial order fulfillment or
alternative part/service options. BroadVision will integrate its services
with Baan's ERP systems at Solectron....Celestica's Toronto, Canada, site
will be using software from MatrixOne to manage the flow of product information
from the time it is received from the customer until it reaches the shop
floor and material planning systems. Matrix software is already running
at Celestica's Exeter, NH, and Fort Collins, CO, sites. This software will
tie in with Celestica's component information system (Aspect), ERP system
(BPCS), and other downstream systems....IMS (San Jose, CA) has selected
SAP to provide an ERP system. The EMS provider hopes to have the system
fully implemented within six to nine months....EOG (Hunt Valley, MD) has
converted to ManFact II ERP software from DataWorks. Hardware was also upgraded
to a client-server, network-based system.
Other EMS providers in the news...Tanon Manufacturing, a CM based
in West Long Branch, NJ, and WKK International, which offers contract manufacturing
in China, have struck a joint marketing agreement. Through WKK, Tanon can
offer a low-cost source in China for labor-intensive products. The agreement
also gives WKK access to volume manufacturing, product start-up services
and customer support in the U.S. In other news, Tanon's parent company,
EA Industries, recently acquired Service Assembly Inc. (Wareham, MA), which
became the first Tanon EXPRESS center for quick-turn prototype services....
Nextek (Madison, AL) says it is installing an advanced flip-chip bonding
system that is the only one of its type in U.S. contract assembly.
Last Word From John Tuck
BTO: Promising, But Problematic
With one PC company after another jumping on the build-to-order (BTO) bandwagon,
one might conclude that BTO is a 1990s kind of concept. It's not. But the
PC industry has given BTO a new twist and has shown that BTO is no longer
reserved for the OEM world.
Talk to Benchmark Electronics' president Don Nigbor, and you'll discover
that BTO dates back to the mainframe days of the 1960s. Back in those days
and continuing into the minicomputer era, computer companies configured
their machines to the needs of IS professionals. But the PC industry developed
differently. Until a few years ago, the PC industry had little need for
BTO because first-time buyers lacked the experience to specify their own
PCs.
Today is a different story. "Now these people are buying their second
and third computer, and they have turned into being just as sophisticated
as the full-time data processing people have been historically," says
Nigbor. "They [repeat buyers] have a much better understanding of their
needs and what they like to see in their computer. And that's where build
to order has really started to penetrate that market as well."
As build to order spreads through the PC industry, it has departed from
the practices of 1960s and 1970s. The modern version of BTO is no longer
confined to OEM facilities. Channel assemblers as well as contract manufacturers
can participate (see Oct. and Dec. '97). Secondly, the BTO concept has expanded
from building low volumes of customized products to producing configurable
products in large quantities.
Build to order "is a very difficult thing to set up. It's a very simple
thing to operate," observes Olin King, CEO and chairman of SCI Systems.
The company has been doing BTO work for over ten years and still finds customers
asking for new wrinkles.
When BTO is outsourced, its problems are as well. For instance, if an OEM
is in a BTO mode, volumes may surge at the end of the month, at end of the
quarter, or during certain seasons of the year. These surges are passed
on the assembly provider. Other questions emerge for the provider. How do
you ensure that each sales order generates the right configuration with
the latest ECNs? How do you handle documentation and traceability? How do
you ensure that there is enough material on hand for each configuration,
but not too much? How do you know that it was tested properly? For Cisco
Systems' answer to the testing issue, see the first BTO article on page
4. Sure, software may be a large part of the answer, but often it's proprietary.
One way to address these problems is to acquire an OEM operation with BTO
capabilities. These capabilities appear front and center in both Solectron's
acquisition of NCR facilities (p. 2 and 8) and Manufacturers' Services'
intention to take over an IBM plant in Charlotte, NC (p. 3).
Despite the hurdles of BTO, MMI believes that as more box build is outsourced,
an increasing portion of it will be done on a build-to-order basis. As in
the past, the PC industry will serve as a harbinger of outsourcing to come.
Copyright 1998 JBT Communications
MMI April 1998
MMI June 1998
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